All Australian wine lovers should understand that if some of these gems are lost to overseas markets and international enthusiasts it will only encourage our winemakers to get a better understanding of the demand for premium wine and intensify their efforts on producing iconic world class products.

I trust this unique event will be celebrated by the documentation and printing of a book on the full program. Such a book will signify the commencement of the next chapter in fine Australian wine and would have pride of place in the library of any wine lover.

Thanks for making me aware of this tutorial. I was very excited on receiving this link in my daily series of emails, but became disillusioned on reading that the programme is only open to those working within the distribution channel (or the ambiguously titled ‘editorial decision-making’). As a former member of the hospitality and retail wine sector, the malaise felt in respect to the disinterest in someone holding my current post of educator, is palpable.

Although I have no doubt that such an enticing insight into the Australian wine sector’s future direction is an opportunity not to be missed, it would be a shame if the only attendees were from among the converted.

In any case, I appreciate being made aware of this opportunity, even though I am not qualified to apply. Could you please keep me informed of a time when researchers and ‘non-practising sales-people’ can contribute to the growth of the Australian wine sector with such sublime experiences?

Yours sincerely,
Associate Professor Damien Wilson
Director, MSc Wine Business
Burgundy School of Business
Dijon, France