Landmark Australia Shiraz Masterclass - Drawing a Line in the Sand!
If you were looking to make an impression and to build some serious currency into an important new relationship, then perhaps the world’s most exclusive golf resort is not a bad place to be. Pebble Beach, California welcomed Wine Australia to its hallowed greens for the inaugural Court of Master Sommeliers National Conference on January 20th 2010, and while the weather was biblical in its profile, the Wine Australia team was in equally storming form. A Landmark Australia masterclass of 18 Shiraz, led by guest presenter and winemaker Stephen Pannell, and moderated by Wine Australia’s own Mark Davidson, was presented to 72 master sommeliers with a view to challenging assumptions about the range, style and evolution of Australia’s signature variety. At stake was the reputation and credibility of the category’s most recognized wine style in the eyes of the world’s most assiduously informed gatekeepers – the official, professional coterie of sommeliers.
The masterclass comprised three chapters: an opening round of celebrated releases drawn from the decade of the 90s; a following flight of exemplary regional estates; and a closing round that questioned whether region or variety should be the dominant signature in Australian Shiraz’s best expressions. It would be fair to say that the expectation was to see an impressive but perhaps stylistically limited range of wines that were familiar rather than remarkable in their reach and ambition. What the Court discovered, however, under Pannell’s compelling narrative and challenging insight, was a range of stylistic excellence and diversity that was as unexpected as it was hitherto unexplored. Heathcote, Grampians and McLaren Vale all shone; the older wines dazzled with their apparent youth and delicacy, and a trinity of idiosyncratic stars from Clare, Canberra and Eden Valley threatened to steal the show. After two hours of examination and robust questioning of both the panel and the audience, the response was as emphatic: a unanimous and spontaneous standing ovation from the floor!
Fred Dame, Chairman Emeritus, Court of Master Sommeliers and Director of Icon Estates, Constellation Wines US summed up the event as follows: ”You have achieved more in one day than any trade campaign has achieved in a decade. We are in the business of shaping the future of the wine and that is what you have successfully invested in today. No-one has reached deeper, harder or more thoughtfully than Wine Australia in making this happen. Congratulations!”
Paul Henry of Wine Australia commented: “This was a tough and searching audience, and one that is not going to do you any favours just because you have gone to the effort of presenting. What was fascinating was to see the dawning realisation that Australian Shiraz can actually be a signature and not a caricature, as it has been portrayed in some markets. I sincerely believe that we have turned a corner with regards to a better understanding and appreciation of our potential with Shiraz and Shiraz blends.”
