Some interesting commentary on The Wine Front website, an excerpt below.
paul starr on June 3rd, 2009 10:17 amThis is an interesting experiment in informing (and exciting) key opinion makers about Australian wine.
It does occur to me that there is a basic message here like - “dear America/UK, what you currently get, see and think of as Australian wine is really not the good stuff and not the diverse stuff”.
What happens after (if) this message gets through? What happens if more of the diversity is recognised, and that is what starts to sell overseas, rather than (not in addition to) current sales?
Personally, I’d be happy to see riesling, semillon, sparkling red, pinot and cool-climate Australian shiraz take up more market share, but I’m not in the business of exporting reds from South Australia.
