From in-business magazine: Wine Australia makes a bold case for Australian excellence


Article today from South Australia’s in-Business magazine here:

Wine Australia has launched “the wine industry’s most significant investment to date in telling Australia’s fine wine story to an international audience”.

Aimed at celebrating Australian excellence in wine, food, hospitality and tourism, Wine Australia will host 12 of the world’s most influential wine media and educators in the Barossa Valley for five days, before taking them on regional tours across SA, NSW, Victoria, Tasmania and WA.

The inaugural Landmark Australia Tutorial will comprise more than 200 of Australia’s finest wines, presented by the country’s leading winemakers and commentators, and accompanied by an original series of seminars devised uniquely for the event.

“The intention of the Landmark Australia Tutorial is to create a forum for people to discover and debate the voice of our top Australian wines,” Wine Australia GM Market Development, Paul Henry says.

“It should serve as a rallying point for informed wine opinion, and aspires to be the most influential residential wine course in the world. It certainly promises to be the most authoritative and extensive exploration of Australian fine wine yet undertaken.”

The 248 wines chosen to articulate the Australian fine wine story were nominated in collaboration with the guest tutors for each masterclass, and are intended to capture a sense of Australia’s winemaking history, as well as to give an indication of Australia’s intended future direction in terms of style, varietal expression, technical development and regional signature.

“The world should be much more familiar with the contribution Australia can make as a producer of fine wine, and also as a leading exponent of exceptional cuisine, cutting edge hospitality and inspiring regional tourism,” Paul says.

Wine Australia’s blog is at www.landmark-wineaustralia.com

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